Great design brings about real and significant improvement in people's lives. That will in turn benefit the bottom-line of organizations providing design excellence to their customers.

My goal has always been to contribute to and work with teams that share a holistic system view and rigorous metrics driven process to deliver consistently high-quality solutions. It is the role of a design leader to question the status quo, actualize future visions, and push an organization past its comfort zone to new heights. Great design, while sometimes transparent to users, is often disruptive to organizations delivering it.

Joined Adobe through acquisition of Magento (Adobe Commerce). Member of the Adobe Digital Experience (DX) design team, leading efforts around:

• Adoption and evolution of Adobe Spectrum design system and unified experience patterns across DX products.
• AI prototype guidance (using Cursor and other tools) for user testing by Adobe Workfront design team.
• UX design process best-practices playbook and metrics program to maximize design effectiveness and efficiency.
• Persona and workflow analysis of Adobe Workfront product to identify top design ROI opportunities.

Led and directly contributed to solution designs on Adobe Commerce, Workfront, AEM, and GenStudio products as well as the Adobe Spectrum design system an Unified Experience UI patters teams.

Instructor of part-time 10-week evening user experience (UX) design program at General Assembly, in Austin TX.

Lead UX Designer on AgileAssets suite of mobile and web products for the transportation industry; reporting directly to the VP of Product.

Instrumental in fostering user centered & lean design methodologies with product development teams. Instituted user research, usability testing, and other user research methods to improve products.

UX design lead for future direction of Ericsson's "Granite" telecom inventory & planning application. UX lead on corporate wide cross product network data visualization efforts - with reporting and visibility to C-level.

North American representative of corporate UX brand consistency board, responsible for evaluating all Ericsson software offerings for compliance with UX standards and revising corporate patterns & guidelines with latest functionality.

Oversaw all aspects of user experience and interaction design on Continuum's managed service products. Contributed to complete overhaul of core SaaS product user interface. Lead design effort of company's first mobile apps, for remote network management.

Member of the 6-person Enterprise Manager User Experience group, responsible for UI definition for Oracle's Enterprise Manager SaaS product. Short tenure due to startup opportunity with former colleagues at Continuum.

Senior UX Designer in the AEC division (Architecture, Engineering and Construction). Focused for two years on AutoCAD AEC vertical applications (AutoCAD Architecture & MEP). Part of a four-person design team in charge of a complete UI overhaul for all products. Part of the AIRMax initiative to implement consistent UI components across applications in the corporate portfolio. Conducted extensive user research and design testing both in person and remotely. Assisted with initial implementation of AEC design intranet. Lead designer for major online help overhaul.

Member of a two-person team responsible for all design & usability aspects of Unica's Enterprise Marketing applications - the Affinium Suite. Design responsibilities include user / task analysis, wireframe, paper prototype and interactive prototype development. Primarily responsible for devising and communicating corporate design process, as well as integrating that process with the overall development cycle.

Member of global design team responsible for all aspects of interface design across products. Lead design efforts on web-based call center CRM product, Credit Card dispute processing application, and Enterprise Marketing solution. Prime contributor on team that developed process/viewer interface patent.

First designer at tech startup responsible for all aspects of design and research. Involved from the earliest requirements phase of the development process to help scope, define, and address interaction design issues. Implemented UI code on projects as needed.

• Foster team learning: Emphasis on research and conceptual design approaches to build common understanding of problems to solve.
• Create to understand: Advocate for fast paced Learn > Make > Test culture. Every design output should be a test of an assumption which the team learns from, and pivots as needed.
• Break functional silos: Proponent of agile triad. UX/Prod/Dev leads should closely and continually collaborate to define vision, strategy, and tactics to deliver value.
• Demonstrate value: Design needs to be fought for and celebrated. Strong storytelling and visioning that focus on measurable ROIs are essential to building design maturity in an organization.

• Heavy involvement in defining, reviewing, and adopting design systems at several companies.
• Adobe Pattern Steward: Led defining, documenting, and working to build out components for common UI patterns such as object collections and navigation in the internal Adobe Spectrum design system.

• Created and pushed adoption of flexible design process and several companies.
• Introduced UX metrics (such as UPP score) to teams for a more data driven process.
• Defined and led design review programs.
• Created and trained teams on collaborative design practices (such as iterative show & take).
• Expertise in agile practices and defining best practices for Design/Product/Engineering triad way of working.
• Introduced user facing time metrics to teams. Target min 2 hours a month that teams (UX, Prod, and Dev) talk with customers in some form (demos, interviews, usability tests, etc.).

• Expert skills in Figma.
• Code background and experience with AI tools like Cursor to build functional interfaces for user testing, as technical POCs, and as feature specs.

When wrong solutions are the right answer.

Extending proven user experience measures to account for aesthetic usability effect.

Genetic algorithms inspire a cross functional co-design process.

Article on method for prioritizing design & development tasks.

Innovative UI for Chordiant Call Center Advisor product.